Selling your San Antonio home

How to get the strongest net — not just the highest list price.

1. Price it with data

We start with a comparative market analysis: recent closed sales of genuinely similar homes in your immediate area, adjusted for condition, lot, and updates, then checked against what’s currently active and pending. The list price is a strategy, not a guess — priced right, a home draws more showings and stronger offers in the first two weeks than it will at any point after.

2. Prepare the home

Buyers in this market pay for turnkey. We’ll agree on a punch list — paint, light fixtures, landscaping, decluttering, and any targeted repairs that return more than they cost — and bring in staging and professional photography and video. First impressions now happen online, so the photography budget is not optional.

3. Market it

Your home goes on the MLS and syndicates to the major portals, with paid digital promotion aimed at buyers actually shopping your price band and area. For higher-end homes that can include a broker preview, targeted email to agents with matching buyers, and coming-soon exposure before the full launch.

4. Review offers by net, not headline

When offers come in, I model each one to your net proceeds: price, financing type and strength, option period and inspection risk, closing timeline, requested concessions, and any leaseback. The highest number is not always the best deal. We negotiate counters and, once you accept, you’re under contract.

5. Contract to close

The buyer typically has an option period to inspect — expect a repair request and be ready to negotiate it. If the buyer is financing, an appraisal is ordered; we prepare comps to support value. The title company clears title and coordinates closing. Most sales close 30–45 days after going under contract.

What it costs a seller

• Agent compensation — negotiated and agreed in the listing agreement.
• Title and escrow — owner’s title policy and closing fees (customarily seller-paid in this area, but negotiable).
• Prorated property taxes through the closing date.
• Possible: survey, HOA transfer and resale certificate, buyer concessions or closing-cost help, and post-inspection repairs.
• Payoff of any existing mortgage and liens.

I give you a net-proceeds estimate before we list and update it with every offer, so you always know your bottom line.